RYAN DEISS – SCRIPT A HIGH CONVERTING VIDEO SALES LETTER
What You’ll Learn
A fully customized, high-converting video sales letter that you can use to get new leads and customers IMMEDIATELY (even if you’ve never written a word of sales copy in your life)
An understanding of the core concepts of video selling (and why video usually outperforms text, alone)
Tips for recording and producing your VSL, along with some quick and dirty methods that will work even if you don’t own a video camera
A proven process for optimizing and improving the conversion rate of your VSLs…without having to re-record additional versions
Core Concepts of Video-Based Selling
Learn the core concepts of Video Selling by looking at prime examples of what a video sales letter SHOULD look like, the five types of successful sales videos that are practically guaranteed to convert, and why video selling works better than just plain text.
Scripting Your Video Sales Letter
DigitalMarketer Co-Founder and CEO Ryan Deiss will walk you through a step-by-step plan for quickly rolling out a Video Sales Letter that aligns your brand with your new leads, makes a strong impression, and converts these new leads to buyers of your products or services.
Recording and Hosting Your Video
We take you, step-by-step, through the entire process of recording your newly written script…even if you are working with a shoestring budget (or NO budget at all…). Basically, we’ll show you our tips and tricks for recording your video with your highest ROI in mind.
Optimizing Your Video Sales Letter
Whether you’re using Wistia, Google or any other video analytics tools, we’ll show you the 5 key video metrics to analyze while optimizing your Video Sales Letter (and why each one absolutely MATTERS). PLUS, you’ll learn the 6 VSL elements worth testing and how you can optimize each one on the fly.294